Wool Rug Benefits: 9 Reasons To Invest In a Wool Rug Made With 100% NZ Wool

Beautiful, natural wool rugs are in demand. We're seeing a trend towards natural fibres, with more Kiwis opting for the lasting quality and renewability of NZ-made wool rugs…

So, if you're wondering if investing in a wool rug for your home is worth it, here are nine reasons why you should.

1. Allergen-Free Comfort: Wool Rugs Are Natural and Hypoallergenic 

Get a little extra peace of mind with a wool rug. Wool rugs can be great for people with asthma due to wool's natural air-filtering capabilities, in which the fibres trap allergens like dust and pollen. Wool is also unlikely to cause allergic reactions, making it a great addition to your home.


2. Built to Last: Wool Rugs Are Durable and Long-lasting

Wool rugs are ready for a modern household. As a proven high-performance fibre, wool holds a natural spiral crimp that keeps it bouncing back for long-lasting beauty.

So, it can handle the usual wear and tear of busy family life, including high traffic, without losing its strength or aesthetic appeal.

For areas like hallways and entryways that receive more traffic than other rooms, choose a rug with a low pile like our Levante rug. The lower the pile - the better it is for high-traffic areas.

3. Effortless Luxury: Wool Rugs Are Easy to Maintain And Clean

A wool rug is great for whatever life throws at it, whether it be spills or stains.!

Wool is naturally stain and soil-resistant, which means it’s easy to clean, and you can remove most spills with just water.

This guide to cleaning wool rugs has everything covered, from quick video tutorials to step-by-step instructions on how to clean wine stains, baby food, spills, and pet accidents.

4. Wool Rugs Are Pet-Friendly

Dog lying on Wool Rug

Wool is perfect for the entire family, Pets and all. Your four-legged friends will love wool as much as you because a wool rug is cosy, warm, easy to clean, and strong enough to withstand those playful paws. A wool rug is tough enough for dogs and just perfect for cat naps.

5. Warm and Cosy: Wool Rugs Have Fantastic Thermal Insulation Properties

Girl on bed with wool rug on floor

One of the best benefits of wool rugs is its exceptional thermal insulating properties.

A wool rug can help keep your home warm in winter and cool in summer, plus it can save you 8-13% on heating and cooling costs.*


6. Stylishly Responsible: Wool Rugs Are 100% Renewable

Bremworth rugs are made with wool fibres that are 100% natural, biodegradable and renewable. This means that wool is a fibre that can be regrown and returned to the earth.

7. Slow To Burn: Wool Rugs Are Naturally Flame-Resistant

Wool is hard to ignite, slow to burn and self-extinguishing* because it's naturally fire-resistant.

Because of this, it doesn't need to depend on fire retardant chemicals being added to it.


8. Naturally Quieter: Wool Rugs Are Great At Absorbing Sounds

Wool helps make busy households and large open spaces quieter and more comfortable and can reduce noise levels by up to 55%.

The millions of fibres in wool carpets help control indoor noises, making them a great option for shared office spaces, libraries and homes with pets and kids.

9. Ultimate Cosiness: Wool Rugs Are Comfy and Luxurious

Cosy and soft, wool is a wise choice for your home. Our wool rugs are hand-tufted by skilled artisans and made with 100% pure New Zealand wool. That's why it feels like a hug when you sink your feet into a wool rug.


FAQS About Wool Rugs

Why is New Zealand wool the best?

100% New Zealand wool is one of the best in the world because it is grown in the perfect environment for sheep to thrive and deliver beautifully clean, white fibres. You'll experience this better colour clarity in our final products because all Bremworth rugs are made with NZ wool.

Getting the wool specification right is critical to ensure we deliver a beautifully designed product that’s soft to the touch yet high-performing on the floor.

For example, if the fibre is too short for the product design, it is likely to excessively fluff and pill (similar to lint) once installed in your home.

Over the last 60+ years, we've fine-tuned precise wool specifications for colour, length, and thickness by-product to strike the perfect balance between delivering optimum softness, design, and overall performance on the floor.

Explore our fine collection of wool rugs here.

Do wool rugs have natural stain resistance?

Yes, all Bremworth wool rugs are easy to clean and maintain because they are made with 100% New Zealand wool fibre, which is naturally soil and stain-resistant. Plus, our yarns have been expertly constructed to achieve high performance.

Are wool rugs suitable for homes with children?

Children on wool rug with blanket fort

Yes, wool rugs are family-friendly! Wool is naturally soil and stain-resistant, which means it can handle messy children. Wool is a smart choice, perfect for little humans. Watch this video to see how easy it is to clean baby food off a Bremworth wool rug.

What are the disadvantages of a wool rug?

Wool rugs may be more expensive as an investment initially when compared to cheaper alternatives - but like all good things, they last longer and retain their looks for longer. With their many benefits, including:

  • Hypoallergenic properties
  • High durability
  • Easy maintenance
  • Luxurious comfort

...they're worth every penny! Wool rugs are also kinder to the environment and even pet-friendly!

How long should you keep a wool rug?

For as long as you would like, they are durable and last if you give them love and take care of them. Maintaining and cleaning your rug will help it last and stay beautiful for longer. 


Wrap-Up Of Wool Rug Benefits

  • Wool rugs are allergen-free, hypoallergenic and pet-friendly, making them perfect for any household.
  • Wool rugs are durable, easy to maintain and clean, and built to last long with their natural spiral crimp.
  • They can save on your heating and cooling costs with their thermal insulating properties and can reduce noise levels by up to 55%.
  • Wool rugs are 100% renewable and naturally flame-resistant.
  • Lastly, wool rugs are aesthetically pleasing and luxuriously soft, so that you can enjoy the utmost cosiness.

If you're ready to invest in a wool rug, book a complimentary rug consultation with one of our designers, who can help you pick the perfect rug for your home.

We'll work with you to create a bespoke wool rug, selecting from a range of sizes, colours and shapes. Explore our collection here and order free samples to get a true feel for the luxurious quality of our New Zealand wool.